Vote for Action on AIDS
Canadian HIV-AIDS Legal Network

All fired up to make AIDS more of a ballot issue during the 2008 federal election, the Canadian HIV/AIDS Legal Network called on me to write campaign and web materials with an eye to proliferating the web and new media with a focused message.

  Campaign web page

Nobel Laureates' Delegation
Nobel Women's Initiative

As Nobel Laureates and prominent activists made their way through Thailand, Burma, Ethiopia, South Sudan, and Chad in the summer of 2008, I helped promote the objectives and outcomes of the delegation through new media. How? Web-tailored messaging and tools, as well as outreach to web-based media.

  Delegation web page

Changing the Canvas
Canadian Labour Congress

In 2007, the CLC launched an initiative to tell the stories of immigrants and new Canadians confronting the challenges of the Canadian workforce and asked me to head up project communications. In addition to strategy, messaging, and writing, I coordinated the team of documentarians whose interviews make the message.

  Project website

A Sharper Focus on Women's Rights
Oxfam Canada

Oxfam invited me in 2007 to lead an initiative to create a sub-brand to reflect their sharpened focus on women's rights. As principal writer and chief design liaison, I helped set the organization on a refreshed branding path for communications to come. The tag 'this is what democracy looks like' now serves as the organization's primary comms tactic.

  Posters-as-web banners

Stop Violence Against Women
Amnesty International Canada

I worked with Amnesty in 2004 to conceive of and implement a communications strategy for the Canadian component of this international campaign. In concert with key members of the Amnesty team, I coordinated the initiative, serving as principal writer and design liaison. The resulting materials continue to have an enduring pan-Canadian presence.

  Campaign posters