(Visit my Linkedin page for descriptions of all recent work)
strong verbal identity for a new social enterprise
The Philippe Kirsch Institute
Since its incubation, I have led the branding, messaging, copywriting, and comms strategic planning for this new provider of continuing professional development, launched fall 2013. I continue to oversee its comms plans & social media choreography.
Link: Kirsch Institute website
sharp & engaging tools for young women
Think Big Start Small
Joining forces with design studio The Public on this innovative project for YWCA Canada, I conceived of and wrote the toolkit & related copy. Released earky 2013, the online resource is widely used by youth leaders across Canada.
Link: Think Big Start Small website
new life for an academic congress
Women's Worlds 2011
I was approached in January 2009 to help this regular gathering design a global communications strategy. I led the creation of verbisual identity, website, & marcomm materials, and headed the emergent comms department. From strategic planning to writing to marketing to social media, I continue to hear about how this congress set the bar for how feminist gatherings communicate.
Link: congress website
persuasive voter engagement
Canadian HIV-AIDS Legal Network
To make AIDS more of a ballot issue during the 2008 federal election, the Canadian HIV/AIDS Legal Network launched Vote for Action on AIDS and asked me to
craft campaign & web materials with an eye to engaging voters and proliferating digital media with a focused message.
Link: campaign web page
conveying powerful stories
Canadian Labour Congress
When the CLC launched Changing the Canvas in 2007 to illustrate through storytelling how immigrants and newcomers
confront the challenges of the Canadian workforce, I was asked to head up project communications. In addition to strategy,
messaging, and copywriting, I coordinated the team of documentarians whose interviews make the message.
Link: project website
public engagement in fresh ways
Amnesty International Canada
I worked with Amnesty in 2004 to conceive of and implement a communications strategy for the Canadian component of its international Stop Violence Against Women campaign. As project lead, I helped Amnesty use this campaign to explore fresher approaches to advocacy communications. I also served as principal writer & design liaison. Resulting materials have an enduring pan-Canadian presence.
Link: campaign posters