FREELANCE WRITING

at rabble.ca, June 09:

  Michael Jackson's death 2.0

at alternet.org, Nov 08:

  Now It's Clear Why Some People Are Scared of Early Voting: Because It Empowers People

in foodMODE magazine, Sept 08:

  Molecular Gastronomy part 2: Inside Chef Marc’s Workshop
(see page 20)

at rabble.ca, May 08:

  What is Hillary Fighting For?

ADVOCACY COMMUNICATIONS

creating and spreading the word
Women's Worlds 2011

I was first approached in January 2009 to help this global conference create its verbal and visual identity and promo materials. From writing to marketing to social media, I continue to help WW 2011 develop and tell its story, and to convene women from across the planet to tell theirs.

  Congress website

Vote for Action on AIDS
Canadian HIV-AIDS Legal Network

Eager to make AIDS more of a ballot issue during the 2008 federal election, the Canadian HIV/AIDS Legal Network called on me to write campaign and web materials with an eye to proliferating the web and new media with a focused message.

  Campaign web page

Changing the Canvas
Canadian Labour Congress

When the CLC launched an initiative in 2007 to tell the stories of immigrants and new Canadians confronting the challenges of the Canadian workforce, I was asked to head up project communications. In addition to strategy, messaging, and writing, I coordinated the team of documentarians whose interviews make the message.

  Project website

a sharper focus on women's rights
Oxfam Canada

Oxfam invited me in 2007 to lead an initiative to create a sub-brand to reflect their sharpened focus on women's rights. As principal writer and chief design liaison, I helped set Oxfam Canada on a refreshed branding path. The tag I developed, 'this is what women's rights look like', became the org's primary comms tactic for three years.

  Posters-as-web banners

Stop Violence Against Women
Amnesty International Canada

I worked with Amnesty in 2004 to conceive of and implement a communications strategy for the Canadian component of this international campaign. In concert with key members of the Amnesty team, I coordinated the initiative, serving as principal writer and design liaison. The resulting materials continue to have an enduring pan-Canadian presence.

  Campaign posters