FREELANCE WRITING

apt613.ca

  various posts

rabble.ca

  various posts

alternet.org

  Now It's Clear Why Some People Are Scared of Early Voting: Because It Empowers People

foodMODE magazine

  Molecular Gastronomy part 2: Inside Chef Marcís Workshop
(page 20)

HIGHLIGHTED PROJECTS

(Visit my Linkedin page for descriptions of all recent work)

strong verbal identity for a new social enterprise
The Philippe Kirsch Institute

Since its incubation, I have led the branding, messaging, copywriting, and comms strategic planning for this new provider of continuing professional development, launched fall 2013. I continue to oversee its comms plans & social media choreography.

  Link: Kirsch Institute website

sharp & engaging tools for young women
Think Big Start Small

Joining forces with design studio The Public on this innovative project for YWCA Canada, I conceived of and wrote the toolkit & related copy. Released earky 2013, the online resource is widely used by youth leaders across Canada.

  Link: Think Big Start Small website

new life for an academic congress
Women's Worlds 2011

I was approached in January 2009 to help this regular gathering design a global communications strategy. I led the creation of verbisual identity, website, & marcomm materials, and headed the emergent comms department. From strategic planning to writing to marketing to social media, I continue to hear about how this congress set the bar for how feminist gatherings communicate.

  Link: congress website

persuasive voter engagement
Canadian HIV-AIDS Legal Network

To make AIDS more of a ballot issue during the 2008 federal election, the Canadian HIV/AIDS Legal Network launched Vote for Action on AIDS and asked me to craft campaign & web materials with an eye to engaging voters and proliferating digital media with a focused message.

  Link: campaign web page

conveying powerful stories
Canadian Labour Congress

When the CLC launched Changing the Canvas in 2007 to illustrate through storytelling how immigrants and newcomers confront the challenges of the Canadian workforce, I was asked to head up project communications. In addition to strategy, messaging, and copywriting, I coordinated the team of documentarians whose interviews make the message.

  Link: project website

public engagement in fresh ways
Amnesty International Canada

I worked with Amnesty in 2004 to conceive of and implement a communications strategy for the Canadian component of its international Stop Violence Against Women campaign. As project lead, I helped Amnesty use this campaign to explore fresher approaches to advocacy communications. I also served as principal writer & design liaison. Resulting materials have an enduring pan-Canadian presence.

  Link: campaign posters